The story of the San Antonio Shoemakers™(SAS) family begins with its founders, Terry Armstrong and Lew Hayden. Terry and Lew had a vision of how genuine leather shoes should be made. The two pooled their resources to start their first factory in a corner of an unused aircraft hangar on the South Side of San Antonio. In 1976, San Antonio Shoemakers was born.
They started small, with just 13 shoemakers and no marketing beyond word of mouth. The SAS reputation grew and became a name people could trust for comfortable, quality footwear.
Now, SAS’s line features everything from walking and athletic shoes to pumps, flats, sandals, and even a new boot for women. The men’s line has expanded to include walking and athletic wear to dress shoes like the Ambassador and Diplomat to a new casual shoe, the Move On, featuring S Motion Technology™.